Social Alchemist
Perfecting the science of social media

YMU Group

We were tasked by YM&U Group to take one of their most exciting young prospects, Noni Madueke, and create a short social first documentary about him. We flew over to spend a couple of days with Noni, and came back with the pilot for our first franchise, 'Regen'.

The content was received incredibly well on social, with the Facebook video getting over 200,000 views on Stray Offside, our flagship sports page. The video was also picked up by The Mirror and posted across their socials. We created a vertical IGTV asset too which got 20,000 views on Stray Offside.

There are plans in place to film the second and third in this franchise as soon as the season gets underway.


Original Social First Documentary

200k+ Video Views